Jay-Z is returning to SXSW this year. Hov will perform at Austin City Limits on March 12th as part of American Express‘ Sync Show, according to the latest press release. The event will showcase and promote American Express’ new Twitter experience where its card members will be able to tweet using special offer hashtags to activate offers directly to their card and avail discounts at the physical stores.
The event will be streamed live on YouTube.com/AmericanExpress & VEVO mobile and also be rebroadcast on-demand from March 13th to March 19th.
Ticket pickup will occur at the American Express Booth at the Austin Convention Center on Saturday, March 10th, at 7:00 a.m. on a first come, first serve basis.