Jay sure knows how to keep the money rolling in. Rocawear announced a sponsorship with baseball’s (historically) best team for the 2012 season. Photo credit: courtesy of Rocawear.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”