Rocawear Announces Partnership With New York Yankees

Jay sure knows how to keep the money rolling in. Rocawear announced a sponsorship with baseball’s (historically) best team for the 2012 season. Photo credit: courtesy of Rocawear.


Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”

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