Everyone was very skeptical of Ye’s lack of personal promotion for his G.O.O.D. Music compilation album, but it still doesn’t seem to have affected the album’s projected sales. Today, the man in charge speaks on the much anticipated Cruel Summer and how it all came together. Ye states how this project had a lot of input and he strove to make this something new and innovative. If you needed something from Kanye, this should fill your need.

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