alicia keys global director

Moments ago, Blackberry launched their newest smartphones, the Blackberry Q10 and Z10 to try and regain some of their lost market over the past few years. The phone is set to become available with most US carriers in March. Another big announcement at the launch in New York was that Alicia Keys will serve as the new “Global Creative Director” for the company. At the event, Miss Keys said “she will work closely with carriers, app designers, and other content creators in her position.”

Photo via Verge

A look at Blackberry Z10 as well as promo video for AK’s ‘Keep Moving Projects’ below.

blackberry 10

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