Surprise, surprise. 50 Cent and his audio company SMS Audio have announced that Timbaland has joined the company as an investment partner and member of the company’s board of directors. The super producer will have substantial involvement in the design and audio engineering process for new SMS Audio products.
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market. I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
50 Cent, CEO of SMS Audio:
“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer. I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”