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Essence has announced that Prince will perform at the 2014 edition of their festival in New Orleans on Fourth of July weekend in 2014. The Purple One also performed at their 10th anniversary festival in 2004.

In addition to this, Essence will also partner with the legendary musician on a special community initiative led by the Rebuild the Dream Innovation Fund, which “encourages young people to harness the power of media and technology, and channel their creativity into computer coding.”

Says Michelle Ebanks, ESSENCE Communications President:

“Welcoming an artist as iconic as Prince back to the ESSENCE Festival for a 20th anniversary performance is incredibly exciting. The ESSENCE Festival is where we come together to connect to both our culture and our community, so we are pleased to support Prince and the Rebuild the Dream Innovation in advocating for our youth.”

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