50 Cent Launches SMS Audio Water-Proof Sports Collection Headphones At CES

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50 Cent was back at the Consumer Electronics Show in Las Vegas earlier today where he debuted a new Sports edition line of his SMS Audio headphones following a new partnership with NBA All-Star Carmelo Anthony a couple of weeks ago.

Both in-ear and on-ear versions which come in different colors incorporate Bluetooth technology, HD battery for long lasting charge and water and sweat-proof protection (IPX4 rated).

The SYNC by 50 In-Ear Wireless Sport headphones will be available in three vibrant color options for MSRP $159.95.

The On-Ear ones will come a carrying case, SMS Audio sports towel and ear covers for added sweat protection. The STREET by 50 On-Ear Sport headphone will be available in three vibrant color options for MSRP $179.95.

That is not all. 50 has also joined forces with Lucasfilm to release a series of Star Wars-themed headphones which will be launched in Stormtrooper, Rebel Alliance, Boba Fett and Imperial editions for a limited time only. Take a look at a couple of photos and two brief interviews of 50 talking about both lines below.

Says 50:

“I’m a health and fitness fanatic, so a quality pair of headphones is an absolute must-have when I’m working out. I used my own ‘wish list’ of features as a benchmark when creating the Sport collection, and I’m extremely pleased with the final result – in addition to having our partner, NBA All-Star Carmelo Anthony, as the signature name on the product,” said 50 Cent, CEO of SMS Audio. “SMS Audio is continually innovating the product line and we’re excited to show off the much-anticipated in-ear, wireless headphone as part of this collection at CES.”

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