Billboard has announced a partnership with social media giant Twitter today to create new ‘Billboard Twitter Real-Time Charts’. The charts will be the first to use Twitter data to rank the top and emerging tracks and artists of the moment, in real time.
Billboard has always been incorporating new trends and technologies into their system and this new development just takes it a notch higher. ‘Billboard Twitter Real-Time Charts’ will track music conversations in the U.S. among the millions of Tweets sent each day and reflect the top tracks being discussed at the moment and over an extended period of time on Twitter as well as rank the most talked about songs from upcoming artists.
Says Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media:
“Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers. The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business.”
Says Bob Moczydlowsky, Twitter’s head of music:
“Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform. We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time.”