This 4:44 campaign did its job by getting people talking. People found out that it was linked to TIDAL and the immediate speculation was that it must be a new Jay Z album. But then a trailer was released and it was confirmed to be a film of some kind. Some still hoped that a Jay album could be the soundtrack and it looks like they might have been close.
TIDAL have just released a teaser clip which features a snippet of a new Hov song called ‘Adnis’ which is the name of his late father. It looks like we’ll be getting that album after all. Check out the teaser and snippet below.