UPDATE: The cover story has been released. Kendrick talks about the process of making a song, how he used to chase a hit with hopes of being signed, the future of the USA and more. Read it here.
Varity held their first annual Hitmakers event in LA on Saturday and amongst the honourees was none other than Kendrick Lamar who was named Hitmaker Of The Year. You can watch his speech at the show below – he talked about what being a hitmaker means to him.
This has led to him gracing the cover of Variety Magazine for the first time in his career. The full cover story will be out tomorrow so be sure to check back for it.