Black Milk, the talented Detroit based rapper and producer’s new album FEVER arrives in stores everywhere later tonight and to promote the same, he has released the official video for the first single ‘Laugh Now Cry Later’.
The visual reflects on the social media driven world that we live in and how we are so glued that we often forget to live the real life. “We directed the characters in a way that could leave the viewer to wonder if they’re real people or not,” Black Milk told NPR Music about the video. “Are they humans in a robot-like state or are they robots mimicking human behavior?”
The video is directed by Gerard Victor and co-directed by Black himself. Watch it below. Black Milk released the second single ‘True Lies‘ last week.