Kanye West, Vic Mensa and Pharrell have contributed to Gentle Monster‘s new campaign with a never heard before song.
South Korean eyewear brand Gentle Monster released their “Collection 13” last month and have now unveiled a new campaign to promote it worldwide. The vocals are performed by Vic Mensa and Pharrell while Kanye West and Malik Yusef have pitched in with the production and writing.
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Gentle Monster presents ’13 MUSIC’ . Produced and written by Malik Yusef and Kanye West, performance contributed by artists including Pharrell Williams, Vic Mensa. Watch this space and gentlemonster.com for the announcement of artists to further join the 13 MUSIC project. . ’13 MUSIC’은 젠틀몬스터의 2019년 컬렉션 주제인 ‘13’의 스토리를 담은 뮤직프로젝트입니다. '말리크 유세프와 '카니예 웨스트가 공동 프로듀싱하고, ‘퍼렐 윌리엄스', ‘빅 멘사’를 비롯한 여러 뮤지션이 참여한 ’13 MUSIC’ 프로젝트의 행보를 지켜봐주세요. . #GentleMonster #13MUSIC #MalikYusef #KanyeWest #PharrellWilliams #VicMensa
Watch the 13 Music project below which features the new tune and promotion of their bold eye wear through futuristic visuals.