Kanye West, Vic Mensa and Pharrell have contributed to Gentle Monster‘s new campaign with a never heard before song.
South Korean eyewear brand Gentle Monster released their “Collection 13” last month and have now unveiled a new campaign to promote it worldwide. The vocals are performed by Vic Mensa and Pharrell while Kanye West and Malik Yusef have pitched in with the production and writing.
Watch the 13 Music project below which features the new tune and promotion of their bold eye wear through futuristic visuals.