It’s no secret that J. Cole is a rapper who loves to send a message and make people aware with his music videos (see ‘Crooked Smile‘) and the release of the ‘G.O.M.D.’ visual was no exception.
In an interview with Saint Heron yesterday, J. Cole spoke on the meaning of the song, what the inspiration behind the video was, the similarities in his and Kendrick Lamar’s subject matter as of late and more. Watch the video for yourself here and read an excerpt of the interview below:
You know, honestly, it’s a video idea I had on my last album for a song called “Chaining Day.” I always wanted to do that video. I had that video idea in my head for like two years or so, and like, I always wanted to make that statement, because it comments on so much. So the video idea was honestly already there before the song was ever made. It just so happens that on that song, I sampled this old, field song that used to be sung by like railroad workers. The first time I heard it, it was at this play called “The Piano Lesson.”
Full interview here.
via Saint Heron