His mainstream career has been on a time-out for the last 3yrs. With 1 mainsteam record, I don't think he can over-saturate just yet. He is practically a 'new' artist.

Plus with new media, its not a situation where the listener is being forced 2 watch. S/he is totally in control. Any momentum the vid gets is purely organic... no ads, no press release... nothing.

To me, its like the vids & the BBB promo(shows/interviews) r attacking diff segments. Hip-hop heads who may have been sleeping on Banks on one hand, and the mainstream public on the other.

You may have a point though.