50 Cent Launches Energy Shot ‘Street King’; Proceeds To Go To Children In Need

50 is on a serious mission to deliver his promise of feeding a billion people in Africa over the next 5 years. In his first step, he has partnered with Pure Growth Partners to launch a new energy shot called Street King which will seek to provide a meal for a child in need with every shot purchased.


Launching nationwide in September, Street King will be available in Orange Mango and Grape varieties for $2.49 to $2.99. The energy shot contains 100 percent natural flavors, no artificial colors and is made with a natural source of caffeine, which is derived from coffee beans, the company says. Each 2.5-ounce shot contains an amount of caffeine that is comparable to a cup of coffee, but contains zero carbohydrates, calories and sugar. Street King’s Grape variety also is fortified with vitamins and gingko biloba.

“50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models” – Pure Growth Partners’ Founder and CEO Chris Clarke

“I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world.” – 50 Cent.

UPDATE: See a video of the product being manufactured at the plant after the jump, courtesy of Chris Lighty.

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