LOOK . . .You have to understand [business - marketing] and I will close with a comment on morals.

50 has a right to make all the money he wants. He is a rapper. He is also diversifying his music business into other streams of revenue. I am sure he had hundreds of choices to look where to invest his advertising $$ and he chose a race car for his biggest exposure expense. He had to look at the marketing numbers. I am most sure that NASCAR welcomes all the black fans and black business people into the NASCAR World. It's a pretty smokin hot move by 50 to lean into NASCAR instead of MTV or other platforms that already perhaps know his drink/business. It will likely pay off.

50 did write a lot of good music and a lot of stupid music. 50 knows he is not going to get to rap his whole life. New guys will take over his spotlight. 50 knows that . . . and is making his moves to a bigger platform than any of his best hits could give him.

Want to knock him for his moral failures as a lyricist and role model? . . . he deserves it. You want to knock him as a business guy - who in his marketing strategy gives back to kids?. . . you are way off. I hope 50 turns the corner and continues to grow in business and certainly grow as a writer of songs.