That Emmy's well deserved. Why the ad works, I couldn't tell you. If you described it to me, I'd have said it wouldn't work. Eminem plus a gospel choir? No chance.

But it really does work! And when most other car ads just blur together, this one is guaranteed to stand out in the memory. I remember Renault for the shark ad, Citroen for the dancing robot and Chrysler will be this one.

Fingers crossed that they'll do something just as effective over here. I think they've just expanded their range beyond MPV cars over here, so we might get something interesting.