Macy's is known for its niche in popular culture and the diversity of its merchandise. It competes with Belk, Bon-Ton, and Dillard's; more upscale facilities compete with Nordstrom, Neiman Marcus, Lord & Taylor, and Saks Fifth Avenue. It has produced the annual Macy's Thanksgiving Day Parade in New York City since 1924, and sponsored the City's annual Fourth of July fireworks display since 1976. Macy's flagship was, and is still being advertised as, the largest in the world, and draws shoppers from well beyond the New York City Metropolitan Area.......,

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