Pharrell has decided to re-launch the ICECREAM Skate Team which became popular in mid-2000s, starring new members Andre Beverley, Emmet Duffy, Jamel Marshall and Stephan Martinez. In the promo video which you can watch above, P also offers a sneak peek of a previously unheard track/beat. Sounds ridiculous!
“Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow”.