It is truly amazing and awe inspiring what a little Payola radio play and distribution/promotion deal from Alternative Distribution Alliances (a subsidiary of Warner Music) will get you if you're sure to appeal to the largest demographic of consumers, prepubescent white suburban kids.

Kudos to Macklemore for fitting into the old POP music mold. He certainly is no innovator in that regard....nor is any of his content "new"...well, perhaps it's novel to the largest demographic of impressionable teens who don't know any better.

At any rate, it's amazing how mediocrity is elevated to the limelight with a little help from Warner Music.

Is it at all ironic that this clown insists on wearing jewelry and sweatshop clothes?