Spotify has announced that it is launching their own Awards show based on streaming data.
The winners at the event in different categories will be based on purely user generated data which is streaming numbers. “Your plays, patterns, and habits will help determine the award categories, finalists, and winners, for the Spotify Awards by providing a true reflection of what fans are listening to. You can get excited for an awards ceremony that actually speaks to what the people are streaming,” said the press release.
The Spotify Awards will be their own version the Billboard Music Awards which are also based on entirely sales and streaming data.
The first Spotify Awards will be held next March in Mexico City. The company has teamed with WarnerMedia’s Turner Latin America division to broadcast the show live on March 5, 2020. According to Spotify, Mexico City is the market with the most listeners on their platform, ahead of even New York City, London, and Paris. Watch the announcement/teaser video for the first Spotify Awards below: