Run the Jewels are venturing into the Cannabis business with their own strain called ‘Ooh La La’, named after their recent single.
The new line is a collaboration with LEMONNADE, the sister brand of COOKIES, the hugely successful sativa-focused collection by Bay Area rapper turned entrepreneur Berner. According to the description the official website, “this hybrid strain merges LEMONNADE’s sativa focus with RTJ’s indica appreciation to achieve the ideal hybrid strain. OOH LaLa flexes an aroma of spice cake and frosting plus flavor of sweet fruit cake with an herbal tea chaser, delivers a sensory-heightening head high and a light body feel.”
In addition to the top-shelf flower, the line includes pre-rolls, vapes, extracts and blunts. The full line of Ooh LaLa products is coming soon at COOKIES dispensaries throughout California and other states. Check out a promo video below.
In addition, Run the Jewels have also revealed a lyric video for their RTJ4 cut ‘JU$T’ featuring Pharrell Williams and Zack de la Rocha. Watch it below.