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News

Kanye Raises $1 Million for DMX Family from Balenciaga Shirt Profits

Navjosh by Navjosh
April 26, 2021
Kanye Raises $1 Million for DMX Family from Balenciaga Shirt Profits

Kanye West has helped raise $1 million for DMX’s family through the sale of tribute T-shirts.

Kanye had commissioned Balenciaga through his Yeezy brand to design the T-shirt that which sold out within 24 hours over the weekend when the memorial took place at the Barclay’s Center in Brooklyn. It was selling at $200 a piece. TMZ reports that the total sales generated through it has topped $1 million.

 

View this post on Instagram

 

A post shared by DMX (@dmx)

Balenciaga will hand over the net proceeds to the family of DMX, who was remembered on Sunday at a private funeral service at Brooklyn’s Christian Cultural Center. Kanye was present at the memorial at the Barclay’s but kept a low profile and avoid media attention. He had helped with the stage design and recruited acclaimed artist Akeem Smith to help design the layout.

 

View this post on Instagram

 

A post shared by Swizz Beatz (@therealswizzz)

Kanye’s involvement with the ceremony was more than that. It featured performances by his Sunday Service choir while guests like Nas, Jadakiss, Eve and Swizz Beatz spoke to the audience.

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