Jay-Z and his company Roc Nation continue to make moves around different spectrums.
Today, Roc Nation and Modern Luxury Media have announced a partnership to launch a new brand and multimedia platform titled EDITION. The new multimedia platform has been created with an aim to amplify and elevate voices that are shaping popular culture.
According to the press release, EDITION will offer “the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities.” The new venture will be executing their vision through print, digital, social and experiential activations and “innovative moments of discovery.” The release also notes that “insider content and deeper audio and video storytelling will be unlocked through hidden tokens embedded throughout the issues.”
Proud to partner with @modern_luxury to announce @editionmodlux by Modern Luxury: The first fully immersive journey into a world of luxury and culture that celebrates talent from diverse communities. Launching Winter 2021. #editionmodlux pic.twitter.com/zugsfqi4zW
— Roc Nation (@RocNation) July 22, 2021
Isoul H. Harris has been appointed as editor-in-chief who will work closely with Roc Nation EVP Strategy & Communications Jana Fleishman as well as the Modern Luxury team. Harris is the former editor-in-chief of UPTOWN, a national magazine known for chronicling affluent African American life and celebrity.
“Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content,” said Desiree Perez, chief executive officer and co-founder of Roc Nation. “We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.
“The importance of elevating the voices of such a powerful community has never been greater,” echoed Brett Yormark, president of business operations & strategy for Roc Nation. “We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”
“Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community. Historically, luxury titles have lacked diverse coverage. This is an unfortunate truth and as leaders and owners in media, it’s our privilege and opportunity to defy the status quo and ensure we are providing a platform for diverse communities to connect,” said John Amato, principal at Modern Luxury Media. “This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space.
