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News

Taylor Swift Breaks Several Records as ‘Midnights’ Debuts at Number 1 with Over 1.5 Million Copies

Navjosh by Navjosh
October 31, 2022
Taylor Swift ‘Midnights’ Projected to Sell Over 1 Million Copies in First Week

Taylor Swift’s latest album Midnights has debuted at the number 1 spot of Billboard 200 chart this week nearly 1.6 million units moved in the first week.

The singer also sold more than 1 million pure units in the first week, the highest number since the bundle rules were changed in 2020. She has shattered several records while moving such a big number in week 1. Midnights has also broken the record for biggest 1st week in global Spotify streams for any album in 5 days of release, and Taylor has now become the most streamed artist in Spotify history: 35 billion streams across all credits.

Below are some of the milestones the album has achieved according to her label, Republic Records.

  • Taylor Swift becomes the only artist to have five albums debut with over 1 million units sold in their first week in US Nielsen history
  • ‘Midnights’ Surpasses 1 Billion Global Album Streams in under one week, a new career high
  • Taylor Swift Now the #1 Best Selling Artist By Total Album Units in the US in 2022
  • ‘Midnights’ over 1 million US pure album sales in one week, first album to achieve this since her own ‘reputation’ (2017)
  • ‘Midnights’ breaks record for biggest first week global Spotify streams for any album in five days of release
  • ‘Midnights’ biggest first week global streams for any album in Amazon Music history
  • ‘Midnights’ Breaks record for biggest vinyl sales week for any album in Nielsen era
  • Breaks the all-time record for most single day streams for an artist catalog in global Spotify history (228 million)
  • Becomes Most Streamed Female Artist in Spotify history, first to cross 35 billion across all credits
  • ‘Midnights’ Breaks Record for Highest First Week US Streams for any album in 2022
  • Ties Barbra Streisand as the female artist with the most #1 albums in Billboard 200 history (11).
  • Becomes first female artist to have 11 albums debut at #1 on the Billboard 200
  • Extends record as female artist with the most weeks at #1 on the Billboard 200.
  • ‘Midnights’ #1 best-selling album of the year by any artist in US pure sales after 1 day of release
  • ‘Midnights’ #1 best-selling album of the year by any artist in US vinyl sales after 1 day of release
  • ‘Midnights’ first 1 million debut in the post-bundling era
  • #1 best-selling artist of the year in US pure album sales, first over 1 million
  • Extends record as the artist with the most weeks at #1 on the Billboard Artist 100 (51 weeks)
  • ‘Midnights’ surpasses ‘1989’ as the biggest US album debut in Taylor Swift’s career

On Spotify:

  • ‘Midnights’ Breaks Record For Biggest Album Debut in Spotify History (186 million streams)
  • ‘Midnights’ Breaks Record For Biggest Album Debut in US Spotify History (88 million streams)
  • “Anti-Hero” Debuts at #1 on the Global Spotify chart with 17.39 million streams. Biggest chart debut in history.
  • “Lavender Haze” Debuts at #2 on the Global Spotify chart with 16.4 million streams. Second biggest chart debut in history.
  • “Snow On the Beach” f. Lana Del Rey Debuts at #3 on the Global Spotify chart with 15.03 million streams. Third biggest chart debut in history.
  • “Snow On the Beach” f. Lana Del Rey Breaks Record For Most First Day Streams For An All-Female Collaboration with 15 million streams
  • “Maroon” Debuts at #4 on the Global Spotify chart with 14.4 million streams. Fourth biggest chart debut in history.
  • “You’re On Your Own, Kid” Debuts at #5 on the Global Spotify chart with 12.84 million streams. Fifth biggest chart debut in history.
  • Taylor Swift now holds the top 5 biggest global streaming single debuts in chart history.
  • Taylor Swift breaks the all-time record for most single day streams for an artist catalog in Spotify history (228 million)
  • ‘Midnights’ over 100 million streams in each of first four days of release, only album to ever achieve this
  • ‘Midnights’ fastest album to ever reach 500 million streams, taking less than four days to reach this milestone
  • Taylor Swift Becomes the Most Streamed Female Artist in Spotify history, first to cross 35 billion across all credits
  • “Anti-Hero” Debuts at #1 on the US Spotify chart with 7.786 million streams. Biggest single day streams in history.
  • “Lavender Haze” Debuts at #2 on the US Spotify chart with 7.644 million streams. Second biggest single day streams in history.
  • “Maroon” Debuts at #3 on the US Spotify chart with 6.8 million streams. Third biggest chart debut in history.
  • “Snow On the Beach” f. Lana Del Rey Debuts at #4 on the US Spotify chart with 6.179 million streams. Fourth biggest single day streams in history.
  • Taylor Swift now holds the top 4 biggest single day streaming peaks in US chart history.

On Apple Music and iTunes:

  • Extends record most #1 hits on US iTunes among all artists (56)
  • Three #1 hits on US iTunes from ‘Midnights’, all self-replacing at top spot
    • “The Great War”
    • “Bigger Than The Whole Sky”
    • “Anti-Hero”
  • Two #1 hits on Apple Music from ‘Midnights’
  • “Lavender Haze” and “Anti-Hero” both peak at #1 both US and Global
  • Simultaneously occupy the entire top 10 all-genre songs both US and Global
  • ‘Midnights’ biggest first day streams for a Pop album in Apple Music history
  • ‘Midnights’ biggest first day streams for any album in Dolby Atmos in Apple Music history

On Amazon:

  • ‘Midnights’ biggest first day global streams for any album in history (7.97 million)
  • ‘Midnights’ biggest first week global streams for any album in history
  • ‘Midnights’ biggest first day Alexa requests for any album in history

Around the World:

  • Biggest Debut Week of 2022
    • Australia
    • Canada
    • China (Western Artist)
    • Germany (International Artist)
    • Ireland
    • New Zealand
    • Taiwan (International Artist)
    • UK
  • Taylor Swift’s Biggest Consumption Week EVER
    • France, Germany, Italy, Poland, UK
  • Vinyl
    • Smashes Modern Era Best Selling Vinyl Week in Australia, Canada, UK
    • Biggest Vinyl Week by an International Artist in 2022 in Germany
  • D2C
    • All Time D2C Sales Record for Universal Music in Brazil, Canada, Mexico, UK, Australia, Germany,
  • Spotify
    • Captured #1-13 on the Global Spotify Chart and in the UK, Canada, Philippines, Ireland, New Zealand and Singapore on release
    • #1 Spotify Album Chart Globally and in 30 Markets
  • UK
    • Certified GOLD in Two Days
    • “Anti-Hero” Biggest Spotify UK Debut for an International Artist
    • Pre-Orders Topped her Biggest Market Debut Week (1989)
    • First Time Taylor secures BOTH #1 Album & #1 Single (“Anti-Hero”)
    • Marks 9th Consecutive #1 Album
    • Biggest Debut Album of 2022
    • Biggest Debut Album by an International Artist Since 2011 (Lady Gaga ‘ Born This Way’)
    • Biggest Week 1 Streams by an International Artist
    • First and Only Female Artist to have 9 UK #1 albums this Century – 2nd Most #1 Albums by a Female after Madonna (12)
  • Australia
    • Certified GOLD in Week 1
    • Triple Killer – #1 Album, Single “Anti-Hero” & Airplay Debut – First Time in Market History
    • #1 Airplay Debut “Anti-Hero” (First Time in Market History)
    • Marks 10th #1 Album
    • Most Album Streams in a Week in ARIA Chart History
    • Highest Selling Album on the ARIA Album Chart since 2017 (Reputation)
    • Biggest Vinyl Debut Ever
    • ‘Anti-Hero’ marks 9th #1 ARIA Single
    • Midnights Claims the Most Singles to ever Debut in the Top 10 (9 total, 13 of Top 14)
    • 4 of Taylor’s Albums including Midnights are in the Top 20 Album Chart and 7 in the Top 50
  • Canada
    • Certified GOLD in Pre-Orders & Physical Ship before release
    • All-Time Record for Most Streams for any Album in 24 Hours on Spotify
    • All-Time Record for Most Streams for any Single in 24 Hours on Spotify (“Anti-Hero”)
    • All-Time Record for Most Streams for any Single in a week (“Anti-Hero”, 6.8M)
    • On pace to Debut #1-13 Singles on Official Canadian Consumption Chart
    • “Anti-Hero” Certified GOLD in Five Days
  • Germany
    • Taylor’s First #1 Album in Market
    • Biggest 2022 Album Debut by a Solo Artist
    • Pre-Orders Topped her Biggest Market Debut Week (Reputation)
    • Biggest Streaming Album Debut Week of 2022
  • Brazil
    • Certified GOLD in Two Days
    • All-Time Record for Most Streams for any Album in 24 Hours on Spotify (8.1M)
    • All-Time Record for Most Streams for an International Album in a Week on Spotify (34.1M)
    • All-Time Record for most Streams for any Single by an International Artist in a Week on Spotify (“Anti-Hero”, 4.1M)
    • All-Time Record for most Streams for any Single by an International Artist in 24 Hours on Spotify (“Anti-Hero”)
  • New Zealand
    • Midnights debuts #1, marking 11th Consecutive #1 Album
    • Anti-Hero debuts #1 on the singles chart.  Songs from Midnights occupy the Top 4 positions on the singles, the maximum allowed by chart rule
  • Ireland
    • Marks 8th #1 Album – extends run as the Female Artist with the Most #1 Albums this Millennium
    • 2nd Consecutive Double #1 (Album & #1 Single (“Anti-Hero”))
    • First time achieving #1 Album and Top 3 Singles
    • Biggest Debut Album Since 2017 (Ed Sheeran ‘Divide’)
    • Biggest Debut Album of 2022
    • Outsold Rest of Top 20 Album Chart Combined
    • 6 of Taylor’s Albums have Re-Entered the Top 40 Album Chart
  • Philippines
    • Certified GOLD in Debut Week
    • 6 Songs from Midnights Broke Previous Single Day Spotify Streaming Record
    • All-Time Record For Most Streams For Any Single in 24 Hours on Spotify (“Anti-Hero”, 1.09M)
    • “Anti-Hero” & “Lavender Haze” Exceed 1M Daily Streams on Spotify – First Time Ever
    • Biggest Debut Album Week of ALL-TIME on Spotify
  • Spain
    • Most Streamed Album by an Anglo-Artist in One Day on Spotify (2.8M)
  • Norway
    • Biggest Album Debut by a Female Artist in 2022

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