Kendrick Lamar & Dave Free’s pgLang Launches New Agency Venture: Project 3

At this point, everybody knows that Kendrick Lamar and Dave Free together are a creative force to reckon with. Be it music video direction, brand building, or even performance curation — the pgLang name gets heads turning.

Now, they’ve done it yet again. This time, it’s a full fledged creative venture called Project 3, which is an entity created to provide creative direction, content creation, production services, brand design and strategy.

This comes in following the acquisition of a creative house called Frosty, which has had a longterm association with pgLang. Now, revamped in alliance with the pgLang vision, Project 3 will aim to create lasting brand languages and identities for companies. But why the name Project 3?

Well, that is a reference to the three part structure to any good story: a beginning, a middle and an end. Hence, Project 3. Check out the visuals that accompany the announcement below!