As you might know, J. Cole has a new line of backpacks and hiker boots with Bally. Recently, a short film was released to promote the line but it also shows Cole’s journey in Jamaica with exclusive footage.
It shows Cole with the guitar and talking about why he can’t play properly, him and a local talking about the Blue Mountains and him in the studio. Check it out below and take a look at the shoes and backpacks here.
Sidebar: $795.00 for a backpack, Cole? What happened to ‘F*ck Money Spread Love’?