The other day, The Weeknd was the victim of a light jab about his Starboy album title from Wizkid who owns a label called Starboy Entertainment. The Toronto artist seems to have ignored the matter and decided to press on with his forthcoming LP’s campaign.
Today he delivers a video for his second single ‘False Alarm’ which didn’t go down as well with listeners as ‘Starboy‘ did due to its experimental sound. The music video is a hard core video game themed clip directed by Ilya Naishuller, and has a lot of graphic and violent content. Watch the video below and check out our piece on The Weeknd’s unconventional stardom here.
Will this help boost the single?