Yat is a company cofounded by Naveen Jain. A Yat is a unique combination of emojis that acts as a way to identify yourself online. These can be used as domains, usernames, NFTs and more.
Since launching in February, the company has sold nearly 160,000 Yats for a combined $20 million. This success and the concept has attracted big investors like G-Eazy, The Roots, Lil Wayne and Mack Maine, who spoke to Fortune a little bit about his involvement. He spoke about getting Lil Wayne on board, how the company’s new tools for web3 creators had him sold and more.
Check out an excerpt below and the full article here.
I got involved with Yat shortly after the launch in early 2021. I thought the concept was dope, and immediately locked down Yats for me, Lil Wayne, and Young Money. Everyone uses emojis to communicate, and this is a great way to use emojis to communicate who we are.