The creator of 2Pac’s Hologram, Nick Smith, president of AV Concepts, which sort of resurrected the rapper live on stage at Coachella last night has spoken on the idea and cost behind the concept with MTV.
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
Nick did not reveal the exact cost but said that a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off.
TMZ also spoke to rep of Pac’s mother Afeni Shakur who expressed her happiness with the show. The rep says Dr. Dre asked for prior approval from his mother and as a thank you, made a donation to the rapper’s charity, The Tupac Amaru Shakur Foundation.