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Nicki Minaj is on a mission to expand her business ventures. After Pepsi deal, own fragrance & clothing line and Beats By Dre speakers, Nicki Minaj is launching her own single serve moscato wine beverage called Myx Fusions. The drink comes in three flavors — coconut, peach and original moscato. Nicki is not only a part owner of the brand but will also be the face of the campaign which will be launched in United States and outside very soon.
Says Nicki:
“I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Says Peter Reaske, Myx Fusions CEO:
“Myx is a great new innovation in a category that is exploding. Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”