50 Cent is currently in Canada to promote his upcoming album Animal Ambition where he made a stop on Business News Network. He spoke on going through a thorough audit process with his former label Interscope which yielded him an additional $23 million. He also talks to the host about artists taking on different marketing strategies for their projects, Beyonce’s surprise release (says he loved the album) and why he’s releasing bulk of his Animal Ambition album before the street date June 3rd.
50 defends his release strategy by explaining how most albums leak at least a few days before their real release date so all he’s doing is putting it out himself bit by bit and trying to show his consistency.