Usher has teamed up with Nas and Bibi Bourelly (writer of Rihanna’s ‘B*tch Better Have My Money’) for a powerful new song ‘Chains’ which is aimed at bringing attention to social injustice in our society.
The unique experience of listening to the song can be had exclusively through Tidal (embedded below). Listeners must use Google Chrome or Firefox with their video cameras turned on in order to hear the song. The ‘Don’t Look Away’ concept forces you to stare into the eyes of unarmed victims of gun violence in the United States. Powerful.
“I chose to introduce the song through the ‘Don’t Look Away’ experience because it is important not only to feel the issue but to face it,” Usher said in a statement. “The pain and suffering that these victims and their families have endured is something we must never forget. When we look away from this problem it gets worse. To fix it, we have to face it.”
Watch on Tidal if you have trouble with the player below.
Alternate song stream: