Alex Da Kid broke out in a big way in 2010 when he produced two back to back number ones — B.o.B’s ‘Airplanes’ with Hayley Williams and Eminem’s ‘Love The Way You Lie’ featuring Rihanna.
Since then, he has written/produced for a diverse range of artists like Dr. Dre, MGK, Imagine Dragons, X Ambassadors, Lupe Fiasco, Nicki Minaj and more.
Today, the GRAMMY-nominated British producer links with X Ambassadors, singer Elle King and Wiz Khalifa for a new single titled ‘Not Easy’. The sound is reminiscent of Wiz Khalifa and Charlie Puth’s smash ‘See You Again’ which makes it a strong contender for a high position on the charts. The song will be available later tonight on all digital retailers and streaming services but until then, stream it below.
UPDATE: The music video has been released today (November 2).