Jermaine Dupri and his So So Def Label have announced a new multi-year partnership with Create Music Group.
As part of the new deal, the legendary label will bring all of its recordings, publishing, as well as its historic So So Def Recordings back catalog to Create Music Group. The new collaboration will also launch new music and new artists under the direction of Jermaine Dupri, which will be announced soon.
In addition, the GRAMMY® Award-winning producer, hall of fame songwriter, and rapper will also serve as the new Creative Director for Create Music Group. Dupri will transition from CEO of So So Def Recordings to Chairman & Founder.
He has appointed Bryan Patrick as the new CEO, and Joe Romulus Esq as Head of Legal Business Affairs. Regarding the new deal, Dupri commented, “I have been looking for a home for the entire So So Def brand so I can continue to do what I started.”
“Jermaine has been one of the most successful and impactful forces in music for the last three decades,” said Jonathan Strauss, Founder and CEO of Create Music Group. “We are honored that he and his team have decided to partner with us for both his catalog and future output.”