The Weeknd has announced the title of his eagerly awaited forthcoming album, Hurry Up Tomorrow.
The Canadian superstar’s new offering will serve as the third and final piece in trilogy of studio albums, following Dawn FM (2022) and After Hours (2020), both of which spawned multiple hits. The announcement comes along with a trailer which you can check out below.
In promotion of the new era, The Weeknd is opening his Halloween Horror Nights experience at Universal Studios as well as arriving into São Paulo to perform his one-of-a-kind concert experience. The sold-out show at Estádio Morumbi in São Paulo, Brazil will be live-streamed on his official YouTube for fans worldwide.
The Weeknd will donate 10% of net proceeds from all merchandise sales at the event and online to the Brazilian Soul Fund of BrazilnFoundation, supporting communities affected by natural disasters and economic hardships in southern Brazil.
A release date for Hurry Up Tomorrow has not been revealed yet.