This wasn’t going to work. The Game somehow thought that naming his label he formed with Stat Quo, Rolex Records was going to be all safe but of course it was bound to attract objections from the premier watch company. Taking to his Instagram, Jayceon announced he has lost the lawsuit and thus renamed the imprint to The Firm. Read his message below.
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ATTENTION: All artist & producers !!!!!! So after a 6 long month legal battle with Rolex watches over the name “Rolex Records” we lost & had to fully change the name of the label & it’s logo away from the likeness of Rolex’s crown & stay away from any & everything resembling Rolex. Can’t use “Roley Boyz” or “Roley Records” either……. But today a new regime starts & I am officially the CEO of “The Firm” & we are looking for elite artists to be a part of a new movement. With that being said…. Upload your SOUNDCLOUD in my comments NOW !!! Me & @leauxsteez will be listening to your music all day today…. So FOLLOW @leauxsteez & upload your SOUNDCLOUD or Tag someone who will benefit from the start of my new label & have them upload the link to their music on mine & @leauxsteez page NOW. Thanks… & I’m looking forward to all the dope new music – The Game
Spotted at AHH