Kendrick Lamar is up for a record breaking 11 GRAMMYs at the 2016 ceremony which is scheduled to take place on February 8th. And that fueled the latest cover of Billboard which you can buy here. In the cover story, he talks about the success of To Pimp A Butterfly, his music making process, the connection with people, plans for the next album, his meeting with President Obama and more.
A few excerpts are below but you can go here to read the full story.
On success of To Pimp A Butterfly:
“The album just had a deeper impact than I expected, because it touched so many homes, and not just in my own community. I guess I’m just speaking words that need to be heard in these times.”
On his next album:
“As far as content, what I want to get across, I have an idea. But even that’s still premature. Once I get back in that studio, things evolve into other things.”
On his meeting with President Obama:
“The way people look at me these days — that’s the same way I looked at President Obama before I met him. We tend to forget that people who’ve attained a certain position are human. When [the president] said to my face what his favorite record was — I understood that, no matter how high-ranking you get in this world, you’re human. No matter how high the pedestal you reach, we all still like a beat,” he says. “Even the president has got to hear that snare drum.”