Joey Badass is working on his sophomore album AABA at the moment but he takes a little break from that to offer some new music courtesy of Mountain Dew.
The Brooklyn rapper has joined hands with the soda company and their NBA partnership, The Courtside Project for a new song titled ‘Victory’. The Stadium-worthy song has a catchy chorus and inspirational verses. Joey will be in New Orleans for the NBA All-Star Weekend this upcoming weekend to perform the song for the first time as well as film a music video that will be released later in the NBA season.
“I’m excited to be a part of The Courtside Project,” Joey said in a statement to Billboard. “It’s the fusion of several different worlds — from basketball to music, style and art — that are not all separate streams anymore, they are interconnected. I always want to encourage the youth to be themselves and pursue their dreams, whether those are hoop dreams, Grammy dreams or PhD dreams.”
Stream the new song and watch the trailer for the Courtside Project campaign below.