Jay-Z has released a music video for almost every song on his latest album 4:44 but has hardly appeared in any, except for ‘BAM‘. In his new one for ‘Family Feud’, he decides to switch that trend by actually starring in it himself.
Hov is back with the video treatment for the album standout which features guest vocals from his wife, Beyonce. In the clip, the Roc Nation boss deals with his sins (yes, cheating) and finds himself inside the church’s confessional while Beyonce watches over from the pulpit.
The couple’s daughter Blue Ivy makes an appearance as well. The dramatic clip shows a couple making out before the woman stabs the man, perhaps as a reference to the now infamous “Becky” character. Nobody wins when the family feuds. Watch the video via TIDAL below (you can sign up for free on the service till Jan. 5th)
UPDATE: The video is now available to watch on YouTube.