In very disappointing news, BET has announced that one of it’s most popular shows 106 & Park will soon become a digital only program. The primetime music countdown show will have its final on-air show on December 19th and from there will become a digital program via BET.com. Here’s what BET said about the decision in their official statement:
“It’s been a great 14 year run as America’s top music/variety show on cable. And now that very valuable brand is going to take its talents to the digital realm. The interactive brand you helped build, 106 & Park, is alive and well…and it’s moving to the space in which our audience NOW interacts with music the most; online. It’ll be very exciting to connect with the millions of people that are already engaged with 106 & Park and other BET digital and social media entities and bring content that will further evolve the 106 & Park brand…and enhance the overall BET Networks brand. As we transition to the digital space, we look to continue 106 & Park’s role as both a leader of and a mirror to youth culture. We’ll have more information to share about how that is to roll out very soon.”
106 & Park changed the game in more ways then one and this news is quite disheartening. Though, it’s good to know the 106 & Park brand isn’t going anywhere, just changing directions. Read BET President Stephen Hill’s full statement below.