Have Ciroc and then negate it with AQUAhydrate. At least that’s what the plan looks like from Diddy. Sean “Diddy” Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand AQUAhydrate. According to the press release, they “will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.”
AQUAhydrate, which is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages was voted BevNET’s Best of 2012 award for Best Product Revamp.
Says Diddy:
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with. Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
UPDATE: Diddy and Mark talk about the venture after the break.
