Following The Weeknd, Post Malone, Wu-Tang Clan and others, Jeezy is the latest rapper who is joining the NFT (Non-fungible token) craze.
The rap entrepreneur has announced that he’s partnering with Liquid Avatar Technologies, a global blockchain, digital identity and fintech solutions company together with ImagineAR Inc., an Augmented Reality platform company, and DreamView Studios to sell a custom designed, animated NFT of his iconic snowman logo through Liquid Avatar’s Oasis Digital Studios.
Jeezy is taking a step further in the NFT business by embracing 3D and augmented reality (AR) technology in the production of his art. Jeezy’s collaborative campaign with Oasis will feature a series of limited-edition animated and AR-enhanced NFTs and will be accompanied by an audio file of Jeezy speaking about the origins of his iconic snowman logo which has become synonymous with Hip-Hop culture.
After debuting the snowman logo in 2005, Jeezy continued to feature the snowman throughout his highly successful “Thug Motivation” album series, concluding with 2019’s TM 104: The Legend of the Snowman.
Liquid Avatar CEO David Lucach said in a statement to HHNM: “Partnering with Jeezy is an amazing opportunity for Liquid Avatar and Oasis. As an artist and a businessman, we know Jeezy is always working to be at the forefront of fan outreach. NFTs have become an innovative way to sell art and engage fans and early adopters in the music industry are now able to jump right into this evolving market and expand their global footprint. Jeezy’s iconic snowman logo and brand is the perfect fit for NFTs and Oasis, and we know his success will draw even more top-level musicians to work with us.”
The NFT will be available starting late April 2021. A pre-sale waiting list is available for prospective purchasers and collectors on the Oasis website starting today.