We had a teaser of this video to start the day, followed by ‘Mr. Nice Watch‘ off Cole’s album. Now we’re given the full video for J. Cole’s second official single off his debut album. This song could be a huge hit for him with the right push and this Clifton Bell-directed visual might just give it that bump it needs. Look out for the Rihanna cameo.
Cole World: The Sideline Story hits stores on September 27th.
UPDATE: International viewers can watch an alternate clip after the jump.
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