Puff Daddy aka Diddy and his Bay Boy Entertainment label have signed an exclusive deal with Epic Records.
The deal includes distribution of two new albums from the veteran as well as promotion, marketing, sales and distribution of music from other artists signed to Bad Boy Records. According to the press release, the new label will include several new music projects, new artist signings and upcoming releases that will be announced in the coming weeks.
To celebrate the new deal, Puff Daddy will perform new music at the 2015 BET Hip-Hop Awards in Atlanta on October 13.
LA Reid, Chairman and CEO, Epic Records, a division of Sony Music Entertainment said:
“Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels, myself with LaFace and soon after, Puffy with Bad Boy. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
Said Sean “Diddy” Combs:
“I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship. To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best.”