[Saturday Spotlight] Dyna Edyne, TtheGAWD, & SIDIZEN KING

The creativity in Hip-Hop is abundant right now. There have been some great marketing campaigns for albums, big and small, that have really tapped into another element in terms of having the music heard. It also helps that the music over the chorus of this year has been nothing less than amazing. Back this week with three more amazing and creative records for our Saturday Spotlight series! Think you have the next creative video for us? Submit here.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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Dyna Edyne

Mixing Hip-Hop with neo-soul, Miami’s Dyna Edyne is an artist you need to keep your eye on. Her latest EP release, Branches, has created plenty of opportunities for her to showcase her talent. ‘F.L.Y’ is awesome as a record, with its mellow production and Dyna’s soothing voice, and features some of her supporters along with many of Miami’s tastemakers.

TtheGAWD

Chicago continues to be a bright spot in the indie Hip-Hop scene. TtheGAWD is the latest to shine from the Windy City with his ‘F.A.N.s’ record. The J. Cardenas produced track has T dealing with fake people in his life while doing what he has to in order to “boss up” and reach the opportunity that he’s been seeking for quite some time.

SIDIZEN KING

SIDIZEN KING is a L.A based artist who likes to do Electro-Hop music. He recently released a new single titled ‘Stuck In The Middle’ which got decent traction on Spotify. The track is sort of a social commentary on our generation’s commitment-averse dating culture. Sidizen describes the video as “an abstract extension of the song, depicting consequences that can come with being non commital, rather than a visual transcript of the lyrics.”

Parts of the video were shot with a VHS camcorder while the actors in it were unknown persons he reached out to on Instagram. This is very well done.