NBA Youngboy and Motown have partnered together to launch a new label from the rapper called Never Broken Again.
YoungBoy and Kyle “Montana” Clairborne will continue to lead Never Broke Again, LLC, which they say will be “a label committed to signing and developing new artists and providing them with a platform to achieve success.”
In making this surprise announcement, Ethiopia Habtemariam, Chairman and CEO of Motown Records said, “I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world.”
YoungBoy added, “I felt like I had a responsibility to my artists to make sure to find the right partner for my label. I’m looking forward working with Ethiopia, Kenoe and Motown Records.”
It is definitely an unexpected announcement as as a solo artist, NBA Youngboy had a deal with Atlantic Records with whom he has achieved quite a bit of success so far.
The first project from the new venture is set to release in October, with the first single dropping in September. The Never Broke Again Volume 1 compilation of 16 unreleased tracks will feature YoungBoy Never Broke Again, P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae and Rojay. Solo projects from 16-year old P Yungin and Meechy Baby are set to follow in early 2022.
Lat month, the rapper dropped a new song called ‘Lockdown Session‘ recorded from jail.