Hit-Boy has often spoken about his situation of having signed somewhat of a strong-armed deal in terms of music publishing.
For those unacquainted with the matter, we are referring to a deal that nearly spanned two decades with Universal Publishing — a deal he signed when he was only 19 years old. Just last year, Hit-Boy spoke to Vibe magazine about the nature of his contract, and the assistance he received from Jay-Z on the matter.
In the interview, Hit-Boy expressed his gratitude to Jay by saying, “I just now, thanks to Desiree [Perez] and JAY-Z and people like that, really got me to a place I’m in now, where I have an end date. Before, my whole career I was working without having an actual end date to— the way we really get our money is through publishing, you know what I mean?” Now, Hit-Boy has clearly made it to the end date, and is free of his contractual obligations.
In celebration of this, the artist has released a brand new single along with a video, titled ‘What’s The Deal?’ Not only is Hit-Boy the maestro behind the track’s production, he has also decided to deliver sizzling verses over his own beat. The track is a true testament to Hit-Boy’s newfound freedom.
Speaking on the track in a release statement, Hit-Boy shares the space he is now, saying “I’ve never felt more empowered as an artist…after 20 years in the game, I feel like I’m just getting started.” Surely, with a video directed by Daniil featuring fast-paced, bling laden visuals, Hit-Boy is off to a tremendous restart. Check out the track below!
