Mass Appeal has to be one of the most innovative labels in recent times. From working on the Legend Has It… campaign (which led to the release of some classic projects by Nas, Ghostface Killah, Slick Rick & many more) to their recently announced ‘Imagine That‘ campaign, Mass Appeal has managed fan expectations in a commendable way.
But what is this new ‘Imagine That’ initiative? Well, Mass Appeal has launched a fan powered platform that lets fans pitch their dream collaborations to the record label, who would help some of these dream pair-ups come to life.
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Fans can choose up to 4 artists and 4 producers and pair them up on imaginethat.massappealrecs.com. Then, the fans have to share an auto generated graphic on social media and wait for the label to ‘grant wishes,’ as they claim on the site. So, why wait? Head on to the site to make your dream collabs happen. Talk about democratising the A&R process!
